Morocco welcomed nearly 20 million visitors in 2025, generating 138 billion dirhams in tourism revenue, with the first five months of 2026 confirming the industry’s steady upward trend. The board of the National Tourism Office (ONMT) met on June 24 in Rabat to review performance and track progress toward the country’s goal of attracting 26 million tourists by 2030.
Chaired by Tourism, Handicrafts, and Social and Solidarity Economy Minister Fatim-Zahra Ammor, alongside ONMT Director General Achraf Fayda, the meeting examined sector results and steps taken to reach the 2030 target. International tourist arrivals climbed 7% through May 2026, tourism revenue jumped 21%, and overnight stays in classified accommodation rose 9%.
“The 2023-2026 roadmap proved that by acting simultaneously on air connectivity, promotion, investment, quality, and territorial development, Morocco can scale up and compete with the world’s top destinations,” Ammor stated.
Air connectivity advances were a key highlight. Contracted seat capacity for the 2026 summer season reached 7.74 million, up 13% year-over-year, driven by new air bases in Rabat, Marrakech, and Tétouan, as well as the launch of 52 new international routes during the first half of 2026.
Looking ahead, the ONMT identified priorities to support the 2030 ambition: strengthening air links, diversifying source markets—especially in China, India, and Latin America—developing maritime routes and cruise tourism, and gradually integrating artificial intelligence into marketing and commercial operations.
